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A Lesson In All The Wrong Communication The kind of day we often hear about: A high school student gets on the bus for school. She opens her TikTok app, and watches videos that her friends are sharing. She still hasn’t gotten to Coach’s message. The night before, he texted the team a link to a video showing a new […]

For years college athletes contested schools profiting from their name, image and likeness (NIL). Universities and the NCAA countered that scholarships and preferential admissions afforded athletes a special status, which included among many other benefits introductions to employment opportunities after graduation. Then came social media’s whirlwind ascent. In short order, athletes garnered tens and hundreds of thousands of followers. No […]

We once heard from a ski coach how the strength and conditioning director at one university designed the same program for the ice hockey team as for the downhill ski racing team. Our friend highlighted how similar the two sports are not just in power and speed, but in endurance. Each one requires roughly 60 seconds of intense exertion, about […]

More Than Injury People almost always equate risk in sports with injury. It makes sense. Injuries epitomize negative outcomes. You can easily track, price and analyze them. The CDC and NCAA, for example, keep careful records. Insurance actuaries apply models to estimate probability and expected cost. With injury data becoming more prolific, insurers now offer more protection. Teams and organizations are […]